Nela gives you a structured way to set out and monitor your tests. Our aim is to make is to make test tracking as easy as possible for your team. Key features in Nela for testing are the ability to track test progress, assign members of your team to make them responsible for the test, link other related records. There are 6 key fields which can be filled out once a test has been created:
Background: What prompted you to do this? – Why are you performing this test?
Objective: What do you hope to achieve with this test? – What is the result you are hoping to achieve from the test?
Hypothesis: What do you think will happen? – Pretty self explanatory!
Method: Describe the method you are going to take. – Similar to following a recipe for your favourite food, make a plan on what you need to do such that anyone who was to follow this test could replicate the experiment.
Metrics: What metrics are you tracking? I.e. open rate, conversion rate – Basically what is the output you want from the test?
Results: Record any observations, results or insights that you have found out during the test. – Also pretty self explanatory!

“Insights” is the third record types that exist in the insightful world of Nela. An insight is something that provides a new understanding of change that makes a difference to decision making, thinking and action. Nela lets you form insights from the team’s own experiences, and when members complete tests, or research pieces. Nela allows your team to link insights with new tests to further investigate insights on a deeper level, and to form an action based on that insight to ensure all insights are being utilised and the time spent is not wasted.